{"id":3793,"date":"2020-01-29T12:02:24","date_gmt":"2020-01-29T12:02:24","guid":{"rendered":"https:\/\/www.mixlifeweb.com\/cimrbse\/?page_id=3793"},"modified":"2021-10-08T16:39:42","modified_gmt":"2021-10-08T15:39:42","slug":"identidade-grafica","status":"publish","type":"page","link":"https:\/\/www.mixlifeweb.com\/cimrbse\/conselho-estrategico-para-o-desenvolvimento-intermunicipal\/identidade-grafica\/","title":{"rendered":"Identidade Gr\u00e1fica"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-346d0h-0c70ef227612c354b8bdf6a2b63f80db\">\n.flex_column.av-346d0h-0c70ef227612c354b8bdf6a2b63f80db{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-346d0h-0c70ef227612c354b8bdf6a2b63f80db av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kuiig6b3-69d59640e8b1fff5673143b0b3f6326b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Identidade visual \u00e9 o conjunto de elementos gr\u00e1ficos que objetivam comunicar ao p\u00fablico a ideia, os valores, o prop\u00f3sito e a miss\u00e3o de uma empresa\/Institui\u00e7\u00e3o.<\/p>\n<p>O log\u00f3tipo da CIM-BSE, apresenta v\u00e1rias cores predominantes da natureza e no centro formam uma Estrela.<\/p>\n<p>O significado da Estrela em branco est\u00e1 intimamente relacionado com a posi\u00e7\u00e3o geogr\u00e1fica, com a neve e com o pr\u00f3prio nome da Institui\u00e7\u00e3o &#8211; Comunidade Intermunicipal das Beiras e Serra da Estrela.<\/p>\n<p>As cores est\u00e3o diretamente associadas a elementos da natureza. O verde associado ao patrim\u00f3nio natural, \u00e0s serras, aos vales, o azul remete para as \u00e1guas puras, tranquilas e g\u00e9lidas que banham o territ\u00f3rio das Beiras e Serra da Estrela, o castanho uma mistura dos tons de terra e madeira, monumentos, o laranja associado \u00e0 criatividade e o rosa associado \u00e0 delicadeza.<\/p>\n<p>As cores bem como o desenho gr\u00e1fico s\u00e3o elementos de identifica\u00e7\u00e3o institucional da CIM-BSE, traduzindo os fins m\u00faltiplos a que se destina e que visa a realiza\u00e7\u00e3o de interesses comuns aos munic\u00edpios que a integram.<\/p>\n<p>A aplica\u00e7\u00e3o coerente e consistente da identidade visual da marca \u00e9 muito importante para a comunica\u00e7\u00e3o eficaz do seu posicionamento, diferencia\u00e7\u00e3o e imagem.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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